Hope Thornton

EDUCATION

The University of Georgia, Athens, GA 

Dec 2023

• Major: Emerging Media Masters
• Bachelor of Public Relations, Certificate in New Media Technology
• Minor: Communication Studies
• Honors: Peyton T. Anderson Scholarship, President’s List, National Honor Society of Collegiate Scholars
• Technical Skills: HTML, CSS, WordPress, Adobe Photoshop & InDesign, Google Analytics

PROFESSIONAL EXPERIENCE

Lululemon, Global Campaign Ambassador, Atlanta, GA

March 2022 – November 2022

• Coordinated promotional marketing material for multi-city race series across North America
• Collaborated with the lead marketing manager, producer, and photographers to generate over 14,000 entrees in run, yoga, and recovery events

Once Like a Spark, Intern, Athens, GA

May 2022 – September 2022

• Developed, monitored, and updated digital dashboards while watching for trends and changes in media

• Conceptualized strategic marketing operations and coordinate communications between workgroups

Freight Kitchen and Tap, Server, Woodstock, GA

November 2020 – September 2021

• Mobilized management to establish medium and long-term goals to enhance competitiveness and earning potential
• Organized food transit and takeout orders, maintained a clean restaurant and built a strong rapport with returning guests

YMCA, Playcenter Associate, Marietta, GA

June 2020 – October 2020

• Delegated schedules and programs for staff and customers, maximizing long-term objectives
• Guided youth development and safety procedures, providing strong customer support and communication

Goldfish Swim School, Administrative Assistant/Swim Instructor, Roswell, GA 

June 2019 – September 2019

• Analyzed 13 years of annual reports and assets to gain knowledge of historical company financial policy
• Developed regulations and procedure to uphold and instruct swimming curriculum to children aged 3 months- 12 years

LEADERSHIP & RELEVANT EXPERIENCE

Rouge Magazine, Communications Coordinator, Athens, GA

• Develop creative strategy to establish and manage events and fundraising
• Create and implement outreach initiatives and communications campaigns

PRSSA: Public Relations Student Society of America, PR Coordinator, Athens, GA

September 2022 – Present

Coordinate, create, and schedule timely collateral such as brochures to support branding strategies

Schedule logistics for membership collaboration with industry professionals

WIT: Whatever it Takes, Tutor, Athens, GA

August 2021 – Present

• Tutor K-12 students in numerical fluency, algebra, geometry, and precalculus
• Organize students’ personalized curriculum in binders, devising engaging curriculum

Atlanta Run Club, Coach, Athens, GA

October 2021 – Present

• Oversee activities such as scheduling, transportation, and logistics directly related to the organization
• Supervise activity reports, productivity, and performance data to achieve program improvement

NSCS: National Society of Collegiate Scholars, Social Media Manager, Kennesaw, GA

September 2019 – January 2022

Engaged with NSCS staff to set goals and provide members with career development opportunities

Represented NSCS on various digital media platforms and showcased upcoming events and member spotlights

Passion City, Volunteer, Atlanta, GA

May 2021 – August 2021

Oversaw events and conferred with staff for effective accommodation and management

Devised lessons and activities for 4,500 K-12 students by enforcing responsibility and dependability

Kennesaw State University Track Team, College Athlete, Kennesaw, GA

August 2019 – May 2021

• Committed approximately 40 hours weekly to training and competing while maintaining full course load

• Assisted recruiting procedures for prospective student athletes

WTM: We the Minorities, Social Media Director, Marietta, GA

August 2017 – May 2019

• Executed and designed a cross-channel social media platform to engage different user segments
• Dedicated 10+ hours weekly toward conducting meetings and overseeing team building

INTERESTS

Track & Field, Music, Traveling, Zumba, Poetry